Business

Safe Fun From Virgin

Hate it or love it, one of the reasons I truly admire Virgin is for Richard Branson's craziness and spirit of adventure and fun. Travelling IS exciting, and it is fun, too! Just thing about it - could people think…

Pepsi – Challenge Accepted

Cola Wars case study about the outrageous competition between Coke and Pepsi must be the most famous case study at business schools. Coca Cola has been the brand of my childhood in the early post-Soviet times, my teenage years were Pepsi's…

MBA Maybe?

While my ex-colleagues in PR are now busy pitching 'Back To School' pieces featuring the brands of the companies they work for to journalists, I can now share my real-life experience about what the true feeling of the 'Back To…

See? CEO

LOVE this infographic about CEOs by Mashable - Anatomy of The World's Top CEOs. Especially the last paragraph at the bottom (aka - do they care?). One small but important observation - the list clearly needs to have more female-and-not-necessarily-married-with-kids-with-MBA-degree…

Yoyo In Full Effect

Among all of those hundreds of apps that land on my devices during the moments of joy, sadness and god knows what other reasons, the ones that survive ruthless monthly app cleaning are: 1) practical, 2) quick and 3) simple…
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